New Business Coming To Bluffton!

A new business will be opening its doors on June 24, 2011, in Bluffton, Ohio.

And, earlier this spring I had the opportunity to facilitate a strategic planning session for this aspiring business.  The company has about 40 employees that are full of energy, passion and enthusiasm.  They come from different backgrounds but they all have bright minds and you can see the potential when they start moving in the same direction towards a common goal.

I facilitated the strategic planning session to help them think through their idea and formalize a business model.  Their product isn’t necessarily anything special, but their presentation and delivery is where they have a competitive advantage.  The ideas flew fast and furious.  I had trouble keeping up, but here are a few notes we took at the planning session:

Proposed Business Location: Downtown Bluffton (Main St and Cherry)

Direct Competition: There will be plenty of it; will be tough to compete long-term; especially Common Grounds, Community Markets, The Food Store, etc.

Target Market: Any human, all ages; must be thirsty

Product Pricing: $0.50/item; try to encourage repeat business and BIG tips

Competitive Advantage: Young, enthusiastic, persuasive, cute

Marketing: Social media and local media(I offered to help with this one), door-to-door selling (see note above on being persuasive and cute), pass out coupons on Main Street, make lots of noise at the business location, have customers wear stickers publicizing that they participated.

Hours of Operation: Friday, June 24, 2011, 1-5pm; see how it goes and play it by ear to determine if we reopen after Friday.

Goal: Earn, Save, and Spend wisely; Develop the entrepreneurial spirit; plant the seed early to encourage financial responsibility; Build Community Greatness

Business Name: Young Entrepreneurs

Product: Best lemonade this side of Main Street

What to Watch For: Very persistent Young Entrepreneurs in royal Blue T-Shirts coming after you with a glass of lemonade and a sticker

What the Young Entrepreneuers will do with their earnings: Deposit in their savings accounts

How You (the reader) can Help: Visit the “Big Lemonade Stand” on June 24 in Bluffton and show your support for these Young Entrepreneurs who are learning first-hand about responsibility, earning money, creativity, and teamwork

Member FDIC          Equal Housing Lender

 

 

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3 responses to “New Business Coming To Bluffton!

  1. Love it! Must sadly admit, I was not in-the-know until “Product” – but very fun! Wish I was around to take photographs!

    • Community Banker

      Don’t feel bad, that just means I did a decent job of setting up the story!
      Thanks for reading; come back to Bluffton anytime to take some pictures. This blog is sorely in need of that variety.

  2. Best lemonade we had all day! Great teamwork and service by the Young Entrepreneurs… Keep up the good work!

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